Re: Ad opps for teens?

From: Heather Wonderful <nitsug953_at_n2trouble.com>
Date: Thu 20 Jul 2000 17:17:23 -0700

KIM BROOKS <kbrooks_at_bardo-brooks.com> WROTE:
> - Can you recommend any sites that would work within
> such a specialized group, and work with a non-banner
> approach? We are willing to spread the buy across a
> bunch of small, non-network sites or even
> non-profit/school sites.
>
> - Some sites get nervous when talking about direct
> email to sub-18 y.o., or have privacy statements that
> prohibit registration or direct email to minors.
> Should I ditch the direct email idea as a privacy
> issue? Or is there an opportunity for hitching on a
> commercial message to outbound email content?

Hiya,

My recommendation is to try a combination of real life
and online advertising. Send mail to High Schools and
Colleges and advertise in teenager materials such as
TeenInk (teenink.com) or Seventeen (Seventeen.com). I
don't think it's a good idea to direct e-mail to a
young person that is below the age of 18 years. I
think you'd be dealing with COPPA laws if you got a
e-mails were sent to somebody 13 years or younger. I
think the best idea would be to advertise in an e-zine
directed towards teens and schools.

Best of Luck,
Heather
http://www.geocities.com/heather953




Received on Thu Jul 20 2000 - 19:17:23 CDT