KIM BROOKS <kbrooks_at_bardo-brooks.com> WROTE:
> Are there other opportunities that I should consider?
You have a pretty solid selection already, but I might
add minisites to the mix.
It sound like your clients want something less
"advertisey" than banner ads, and a minisite can be a
great way to interact with potential customers.
Granted, you still need the customer to click on
something to get there, but that's simple enough.
> Can you recommend any sites that would work within
> such a specialized group
Try PowerStudents, Sports University and
HighSchoolAlumni, all part of Snowball.com -- they are
networks of college sites that reach your audience. I
can send you my conacts there if you want.
> Some sites get nervous when talking about direct
> email to sub-18 ... Should I ditch the direct email
> idea as a privacy issue?
I wouldn't -- I was speaking with a gentleman from
StarCom the other week who was just raving about how
he thought targeted email messages were the way to go.
These days they're mostly opt-in, so you are pretty
safe.
> I'd appreciate your help and recommendations for
> sites that are better at negotiating creative exposure,
> rather than flat banner thinking.
Definitely try Snowball -- I think they can help you
out. And anyone who is an ad-based company and
refuses to discuss creative advertising solutions
isn't worth advertising on in the first place --
they'll be out of business before your campaign ends ;)
Cheers,
Eric
Eric Marcoullier -- Director of Operations
BPM140 Consulting -- Unrivaled Ad Creatives
http://www.BPM140.com -- 650.692.9073
Received on Fri Jul 21 2000 - 01:16:15 CDT
