Re: Implementation of personalization on my web site
OLIVIER DELLOYE <olivier_at_skihorizon.com> WROTE:
> I am responsible for the 1 to 1 marketing for
> www.skihorizon.com. I'm currently building my customers
> / prospects database and choosing the right tools to
> analyze what's in it so as to be able to profile my
> prospects. Key question now is: how can I personalize
> my web site for the few clusters of people I have
> identified?
Bienvenue Olivier,
If you are looking to personalize for "few clusters of
people", you probably don't need a full-on
personalization solution. True personalization is
only valuable when you have hundreds and thousands of
items and clusters are extremely small (approaching
one).
It sounds like you want to build some broader clusters
and then target your info to them. Depending on how
you cluster your users, you may be able to tag data as
primarily associated to one or more clusters and then
allowing your users to self-select as to which cluster
they belong to. This can be built for SIGNIFICANTLY
less than a true personalization solution.
Cheers,
Eric
Eric Marcoullier -- Director of Operations
BPM140 Consulting -- Unrivaled Ad Creatives
http://www.BPM140.com -- 650.692.9073
Received on Fri Jul 21 2000 - 01:34:34 CDT
