MODERATOR'S NOTE: The efficaciousness of email

From: Donna Stryk <donna.stryk_at_tenagra.com>
Date: Mon 24 Jul 2000 11:19:29 -0700

Ryan Monceaux posted an article on AdBanter.com
detailing the power of email marketing and the pitfalls
that can trap unsuspecting marketers. You can get the
full story at
http://www.adbanter.com/big_news/big_news_016.shtml .
You can also expect Ryan's follow up to this article,
which will cover the always controversial topic of spam
and its effect on the marketer. Don't forget to visit
http://www.adbanter.com/ to keep up with what's going
on in the industry. You can also read summaries of some
of the discussions held in this forum in the Best of
the Banter column.

Speaking of the discussions, this week's topics are
sponsored by ClickZ and Real Media. ClickZ's Guide to
Online Advertising is nearing completion. To make sure
that your company is listed, check them out at
http://clickzguide.com/directory/listing/2000sep.html .

Real Media offers an ad management solution that many
of you on the list have recommended in related threads.
To find out more about their Open AdStream, visit
http://www.realmedia.com/oas .

Have a wonderful week.

Donna Stryk
Moderator
Online Ads Discussion List
donna_at_adbanter.com




Received on Mon Jul 24 2000 - 13:19:29 CDT