Re: Valuation of a rich media format
Just an observation. Bob Wohrman (ads-digest July 24,
2000) is in the forefront of a new technology, and asks
for advice from this forum.
ROBERT WOHRMAN <trafficbroker_at_socal.rr.com> WROTE:
> One of the applications(and a minor one at that) of our
> technology is the ability to display a full page rich
> media ad in the same brower window when a user leaves
> the site.
Bob, as an advertiser I'd probably be excited by your
ad model, but as a user I'd probably not visit those
sites very often-- if at all-- after seeing your
(intrusive) content.
Perhaps I'm in the minority on this one, but an
irritating example I'll offer is the MSN home page. I
use MSN for my ISP, and it's nice that I can
"customize" my page. But what I can't do is force the
opening that Microsoft deems important to the bottom of
my so-called customized page.
The point here is that I want to be able to control
what's on my computer screen. If I've logged on to a
site because I want their content or to review their
offer, I'll put up with whatever **unobtrusive** ad
model they've chosen. What I don't like is wading
through a bunch of (pardon me) crap to get to that
information. And I sure as heck don't want more of the
same after I've attempted to log off that site.
In an upcoming site that I'm working on right now,
advertising *that meets my criteria* is the most
important factor after content.
> My question:Can anybody give me some input on the value
> of a 5-10 second full page rich media ad that every
> visitor is guranteed to see? I know there has to be
> good value in branding alone with the ability to
> display a 5-10 second flash "webmercial" with audio or
> even audio or video.
Value? How much are you willing to **PAY ME** to view the
webmercial?
Your model, IMHO-- forget about it!
Received on Tue Jul 25 2000 - 09:54:20 CDT
