Re: Ad/Page view question
ARUP BHANJA <finetuner_at_vsnl.com> WROTE:
> Q. When you buy ad space from a website on say 10$ CPM,
> do you get a guarantee on the number of ad/page views
> on that site? If 'yes', who gives this guaranty - the
> website or the agency [doubleclick24/7, etc.]?
The CPM is cost per thousand impressions. An impression
is recorded by the server everytime a browser/client
requests (aka 'hit') for a web page, whether the page
and YOUR ad is completely loaded is not taken into
account. Thus there can be no gaurantee.
However, If you ask the website or the agency for a
Valid hit/hit ratio (most will be reluctant to
provide) then you can get a good idea as to how many
of your impressions are getting wasted.
FYI, Valid hits are those hits which result in the page
being completely loaded on the browser (text,
graphics, ad's et all)
The online advertising industry is still in the nascent
stage in India, it is up to us to shape how the
advertisers (agencies and websites) account for our ad
Hope this will be of use to you,
Received on Thu Jul 27 2000 - 02:01:50 CDT
HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST
With an archive of more than 14,000 postings, since 1996 the
Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion
of online advertising and online media buying and selling strategies, results, studies, tools, and media
coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.|
Online Advertising Industry Leaders:
Local SEO with Video
Houston Web Design
Add your company...