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Re: Direct Marketing: Snail Mail vs Email

From: Marlena Schwarz <marlena_at_sharpe-partners.com>
Date: Thu 27 Jul 2000 13:04:09 -0400

DALENE STANDER <entco_at_cis.co.za> WROTE:
> We plan to bring out a database of certain information
> about companies, which will only be public information
> gathered from their web sites, and aimed to be to their
> advantage. We would like to introduce our service to
> the companies, inviting them to see their info on the
> database, to see what advantages it holds and inviting
> them to subscribe to our service (keeping their info on
> our site).
>
> We see ourselves as not spamming as we customize every
> e-mail to the exact address of the company on our
> database. The main question is how does the corporate
> world perceive the less personal e-mail to a personal
> letter.

In my book, no permission = spam. End of story.

If it's "relevant information" to the target, the only
difference is you might not get hate mail back from your
list.

Marlena

Marlena Schwarz
S H A R P E P A R T N E R S
134 Fifth Avenue, 4th Floor
NYC 10011
www.sharpe-partners.com

 



Received on Thu Jul 27 2000 - 12:04:09 CDT


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