There are so many reports that come out and I am very
skeptical of them, but I saw this in the Internet
Advertising Report of Internet.com and I KNOW it's
Banner Ad Frequency = Branding
[July 27] A study by Dynamic Logic shows the benefits
of showing a banner ad to a single person more than
It's true that click through rates may be falling or at
a minimum, however, I can sure say that those
advertisers that can consistently advertise (this does
take a lot of money) online will surely reap rewards.
If not in direct sales, then for sure in awareness.
I occasionally go to inc.com - what's an ad I see there
frequently? IBM. Let's take Double Click - where do
THEY ALWAYS advertise? In this list, I-Advertising,
Clickz, I-Sales and other places. Their brand is
planted on my mind.
BurstMedia is another great example, I heard about them
from someone else but then after about the 10th or
whatever time I saw their ad in Clickz - I "CLICKED"
over and retained them to serve my own ads!
Ramon Ray, ramon_at_smallbiztechnology.com
Small business technology news and info that's....different
Received on Thu Jul 27 2000 - 20:07:04 CDT
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