Re: Marketing thru media

From: Tony Napolitano <ajnapolitano_at_hotmail.com>
Date: Thu 3 Aug 2000 09:09:36 -0700

ANNE KWONG <outraspace_at_hotmail.com> WROTE:
> Does anyone have any experience in marketing through
> the media, such as online/offline magazines, newpaper,
> etc? Is this an effective marketing tool?
>
> Our internet company will be launched soon. When we
> start, we will only have very few members. Is this a
> good time to send press releases to the media? Is it
> better to wait until our site grow to a certain size
> before inviting media to visit and write about us?

Anne,
 
Good media coverage is one of the most effective
marketing tools out there for two reasons. First, in
the form of editorial, any good things the author says
about your business are very credible. Also, except the
cost of creating the release, all the publicity you
get is free.

I recommend you send your press release once your site
is live and all the bugs are worked out. This will
give journalists and editors a chance to try out your
business first hand. Then, media coverage can provide
additional buzz around the launch of your existing
marketing plan.

Also keep in mind that the news hook of your press
release is just as important as the timing. Give the
people reading the release a reason to talk about your
business - pique their interests.

Tony Napolitano
ajnapolitano_at_hotmail.com





Received on Thu Aug 03 2000 - 11:09:36 CDT