Re: domain name list

From: Jim Reardon <jim_at_amusive.com>
Date: Thu 03 Aug 2000 14:01:34 -0700

BRAD JENSEN <brad_at_elstore.com> WROTE:
> 1. The cost of one additional email to a person in the
> USA who is not paying for connect time is zilch. In any
> case, an email takes half a second or less of connect
> time.

Server side it takes bandwidth. I pay $300 a month because
of the deluge of UCE I receive.

> 2. Every form of advertising is paid for by the
> listener. The listeners who purchase products pay for
> the advertising to everyone who listens to, watches, or
> reads the medium that contains the ads...

I do not pay to receive my physical mail. You should
check with your post office and get any fees you are
paying removed.

I have yet to receive an advertisement sent through
direct mail postage due. That's exactly what UCE is.

Your other arguments ("those who buy the product pay
for advertisements") are just absurd. I don't mind
paying for a product I like, but I'll be damned if I'm
going to pay bandwidth costs for the same old messages
(send this to 6 friends and you'll be a
quadbazillionare, where to get herbal viagra, $9.95 a
month hosting, merchant accounts, etc).

> 4. The guy who runs the opt-in lists is selling the
> attention of his readers. He's buying that attention by
> giving them a list they find interesting. In many
> cases, the service provider is taking advantage of the
> list manager, by giving him the service of broadcasting
> the list, but none of the ad revenue. Where is the
> ethics of that?

Then host your own list.

> The people who are charing so outrageously for
> advertising are partially responsible for this. People
> who know what the internet costs of transmission are,
> reasonably conclude that it is more cost-effective to
> advertise to everyone at a low cost than a small target
> at an outlandish cost. As internet advertising costs
> become more reasonable, the economics will reduce the
> totally-untargeted spam.

Opt-in prices are expensive. I'm surprised advertisers
pay $200 CPMs myself. But there are better options --
have an ad placed into a newsletter instead of a solo
ad like PMD/YesMail offer. I see these very commonly
around $5-$10 CPM.

Jim Reardon <jim_at_amusive.com> 815-744-3119
what do you want for free? http://www.freecenter.com/
free forums, polls, and more! http://www.sitegadgets.com/?sig





Received on Thu Aug 03 2000 - 16:01:34 CDT