Re: Traffic from the search engines

From: Tina Reed <tina_at_mail.marketnetconsulting.com>
Date: Thu 3 Aug 2000 20:00:24 -0400

RE: MOST POPULAR SEARCH TERMS - A GOOD SOURCE?

LISA MULLENNIX <lmullennix_at_laughingbird.com> WROTE:
> Not only does Goto.com have a good search term tool, it
> is interesting to see what others are paying per click
> for those search terms!

A few days back someone had asked about using
WebPosition software. I use it for my clients with
much success. The reporting feature is the most
valuable to me, as it saves a lot of (wo)man hours. It
also has a good page critic (are your web pages set up
for each particular search engine?) and simple webpage
tracking.

Goto.com is a good source for researching the
popularity of keywords and phrases, and also helpful to
see what combinations of keywords are effective. And
it's Free! The URL can be hard to find if you don't
know where to look, so try this:
http://www.goto.com/d/about/advertisers/othertools.jhtm
l. Also, I just wrote about this in my ezine if you
want more info.

RE: TRAFFIC FROM THE SEARCH ENGINES

PETER KEELING <peter_at_mtm.iol.ie> WROTE:
> Our web traffic is increasing about 25% per month
> ( web site is only 8 months old) but the majority
> (80%)is coming from referral domains and links we
> have created rather than directly from search engines.

TO WHICH VLADIMIR BAYKOV <baykov_at_vlad.usr.etu.spb.ru> REPLIED:
> It depends on...
> how good your site from "the point of view" of search
> engines.
>
> It means if you choose your metatags very thoroughly,
> if they are relevant to the content and the text of
> your site and to your links, if your alt tags is
> succesfull,... etc, etc, etc then the traffic from the
> search engines will be much more than from the other
> sources. In the opposite case you'll get zero traffic
> from the search engines at all.

Of course Vladimir is right about meta tags. They have
to be very targeted, and only then will you get the
traffic that will turn into action on your site.
Researching your keywords is "key" to getting this
targeted traffic. However, keep in mind that not all
engines refer to meta tags for indexing. There a lot
of other factors involved, which are too numerous to
list here.

Just my .02.

Tina Reed, President
http://marketnetconsulting.com
Search Engine Positioning and Website Evaluations
mailto:tina_at_marketnetconsulting.com
Ezine: join-netmarketingnews_at_marketnetconsulting.com





Received on Thu Aug 03 2000 - 19:00:24 CDT