Re: Marketing thru media

From: Anne Kwong <outraspace_at_hotmail.com>
Date: Fri 04 Aug 2000 06:36:04 GMT

CHRIS LENOIS <chris.lenois_at_tenagra.com> WROTE:
> If you target the media outlets that cover your
> industry, a site launch is a good time to send a press
> release to the media. If you can come up with a news
> angle to pitch your site launch to the media, then
> maybe you can broaden the coverage. But it's better to
> start with some small press coverage (maybe even local)
> and then build on that rather than trying to make too
> big a splash and get no response.

Chris and other Online-ads members,

Thanks for the all the great help and suggestions.

We do have a list of local media that we would like to
target. What is the best way to approach them? How
do I find out the right person I should contact
regarding my press release? Does the media like people
to cold call them or send them emails?

Thanks in advance for your help.

Anne





Received on Fri Aug 04 2000 - 01:36:04 CDT