Re: domain name list

From: Brad Jensen <brad_at_elstore.com>
Date: Fri 04 Aug 2000 16:38:44 -0500

BRAD JENSEN <brad_at_elstore.com> WROTE:
> 2. Every form of advertising is paid for by the
> listener. The listeners who purchase products pay for
> the advertising to everyone who listens to, watches, or
> reads the medium that contains the ads...
 
JIM REARDON <jim_at_amusive.com> WROTE:
> I do not pay to receive my physical mail. You should
> check with your post office and get any fees you are
> paying removed.

Sure you do. When you buy products, you are paying
people to advertise the product to you and potential
purchasers like you. The point is that even though you
are unaware of the cost, you are paying the cost, and
the cost for others.

JIM REARDON <jim_at_amusive.com> WROTE:
> I have yet to receive an advertisement sent through
> direct mail postage due. That's exactly what UCE is.

Not really. You say that perhaps the cost of the
unsolicited email is trivial for the user, but not for
the server. I really doubt that the cost is
quantifiable on the server level. I run a T-1, but I
certainly would downgrad to ISDN if my email traffic
was reduced by the amount of bandwidth that unoslicited
email takes.

You are probably receiving some beneifts by offering
email to your users. I suspect that they are paying the
bills for your server.

If you are like most server owners, the 'cost' of email
is really a decrease in your profits.

JIM REARDON <jim_at_amusive.com> WROTE:
> Your other arguments ("those who buy the product pay
> for advertisements") are just absurd. I don't mind
> paying for a product I like, but I'll be damned if I'm
> going to pay bandwidth costs for the same old messages
> (send this to 6 friends and you'll be a
> quadbazillionare, where to get herbal viagra, $9.95 a
> month hosting, merchant accounts, etc).

Well, then you are probably damned.

I'm not proposing to do what you have been describing,
but you know that.

BRAD JENSEN <brad_at_elstore.com> WROTE:
> 4. The guy who runs the opt-in lists is selling the
> attention of his readers. He's buying that attention by
> giving them a list they find interesting. In many
> cases, the service provider is taking advantage of the
> list manager, by giving him the service of broadcasting
> the list, but none of the ad revenue. Where is the
> ethics of that?

JIM REARDON <jim_at_amusive.com> WROTE:
> Then host your own list.

Actually I see that the robber barons are the people
who are hosting lots of lists, like egroups, and not
paying the list managers. Obviously the way to compete
with these people is to host lists and pay the group
leaders part of the ad revenue. Give me a couple of
million and a piece of the action and I'll write the
software and run the service.

BRAD JENSEN <brad_at_elstore.com> WROTE:
> The people who are charging so outrageously for
> advertising are partially responsible for this. People
> who know what the internet costs of transmission are,
> reasonably conclude that it is more cost-effective to
> advertise to everyone at a low cost than a small target
> at an outlandish cost. As internet advertising costs
> become more reasonable, the economics will reduce the
> totally-untargeted spam.
 
JIM REARDON <jim_at_amusive.com> WROTE:
> Opt-in prices are expensive. I'm surprised advertisers
> pay $200 CPMs myself. But there are better options --
> have an ad placed into a newsletter instead of a solo
> ad like PMD/YesMail offer. I see these very commonly
> around $5-$10 CPM.

I still think this is high, but okay. By the way I went
to one of the sites you suggested, and it does have me
thinking. Thank you.

it occurs to me that you may be paying for your
bandwidth by the byte. Don't do that. You could put
your email server on ADSL for $50 a month (high
download, low upload) , or on SDSL (about $80, balanced
load) and have unmetered throughput, unless you are
doing email that saturates T-1 speed (which would be
tens of thousands of messages an hour).

Brad Jensen brad_at_elstore.com
President
Electronic Storage Corporation Tulsa OK USA
918-664-7276
LaserVault Report Retrieval & Data Mining
www.Laservault.com




Received on Fri Aug 04 2000 - 16:38:44 CDT