Re: Opt-in email

From: Rob Frankel <rob_at_robfrankel.com>
Date: Mon 7 Aug 2000 14:05:24 -0700

DAVE CLARK <mediadc_at_email.msn.com> WROTE:
> Seems to me that you can't buy a truely opt-in list.
> Someone please come up with another discriptive name
> for what Susana is asking for. My pick is the "so damn
> lonely I'll ask for anything in my mailbox" list.

Dave, I'm gonna disagree with you on that. My
FrankelBiz list (http://www.frankelbiz.com) is 100%
opt-in and has been from day one. We've got a few
thousand members, a great culture and real purpose --
with no spam. Our advertisers get great response
because of that, too.

Of course, I think the key to our success is that I
stay niched: we only post ethical, real business
opportunities and discounts -- nothing else, including
discussion. The result is real, tangible business
growth for everyone on the list.

If that means we're the exception to the rule, I'm damn
proud to be such.

Rob Frankel, http://www.robfrankel.com
Big Time Branding Guy and Author of "The Revenge of Brand X: How to
Build A Big Time Brand on the Web or Anywhere Else" on sale now at
http://www.revengeofbrandx.com * mailto:rob@robfrankel.com





Received on Mon Aug 07 2000 - 16:05:24 CDT