Re: measuring the effectiveness of newsletters

From: Alec Ellis <alece_at_glopro.com>
Date: Fri 11 Aug 2000 10:34:14 +1000

DANNY MOORTGAT <Danny.Moortgat_at_beweb.com WROTE:
> I have to do some research about the effectiveness of
> newsletters. ... I want to know what is the best place
> to put a link, banner, button, ... in the letter: on
> top, in the middle, at the end? Anyone experience with
> this?

I read a while back ...one of the top Net magazines
Business 2 or Red Herring or something.... that
research was done (again!) that showed people looked
more often than not at an AD placed in the bottom right
hand corner of a web page.... (I believe it was
referring to the bottom right hand corner ON SCREEN at
the time...not after scrolling!!)

BUT...if you want the real gen on eye mapping..... get
the Ziff Davis issue of SMART BUSINESS June 2000, don't
know if it is online, try here www.smartbusinessmag.com
, and on page spread 152 and 153 there is a very
helpful layout called "What makes Customers Click"
.They hooked up some people to an eye tracking recorder
and let a few people go over various web sites and
tracked what they looked at first etc... VERY neat....
and possibly helpful....

Cheers
Alec Ellis

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Received on Thu Aug 10 2000 - 19:34:14 CDT