Re: Opt-in email

From: Rob Frankel <rob_at_robfrankel.com>
Date: Fri 11 Aug 2000 09:29:20 -0700

DAVE CLARK <mediadc_at_email.msn.com> WROTE:
> Seems to me that you can't buy a truely opt-in list.
> Someone please come up with another discriptive name
> for what Susana is asking for. My pick is the "so damn
> lonely I'll ask for anything in my mailbox" list.

TO WHICH ROB FRANKEL <rob_at_robfrankel.com> REPLIED:
> Dave, I'm gonna disagree with you on that. My
> FrankelBiz list (http://www.frankelbiz.com) is 100%
> opt-in and has been from day one.

TO WHICH SHAWN MERWIN <merwin_at_netsync.net> REPLIED:
> I think Rob misunderstood what Dave was saying. Dave's
> comments led to a great discussion among my co-workers
> and associates and our clients. He said you can't BUY
> a truly opt-in list, and I tend to agree. To me the
> only true opt-in lists are gathered for specific
> content on a specific site.

You know, maybe I did misinterpret that. So what I'll
contribute here is what I replied to Dave, off list:

What if people opt in to receive the content and the
ads that go with it? When someone buys (changes
ownership) of the list, that owner is bound to the
same ethics and culture of the former owner's. Maybe
I'm thick, but I don't see the problem there. I see
the POTENTIAL for a problem, but nothing
insurmountable.

SHAWN MERWIN <merwin_at_netsync.net> WROTE:
> Rob did not BUY his mailing list (I assume). It sounds
> like he created his list the right way, and has gone
> about using that list appropriately.

This is true. But if I did, you can bet that the VERY
FIRST message I would post as Moderator would be a
notice of change of ownership and what that would mean
to the group. When you think about it, it's a great
way to freshen up and re-charge the list, if youu do it
right.

Rob Frankel

Rob Frankel, consultant and author of
"The Revenge of Brand X: How to build a Big
Time Brand on the web or anywhere else."
on sale at http://www.therevengeofbrandx.com
Big Time Branding (SM) http://www.robfrankel.com
AIM: ROBFRANKEL * 818-990-8623 or 1-888-ROBFRANKEL
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Received on Fri Aug 11 2000 - 11:29:20 CDT