Re: measuring the effectiveness of newsletters

From: raman adlakha <araman_at_asltechnologies.com>
Date: Sat 12 Aug 2000 12:49:11 -0400

DANNY MOORTGAT <Danny.Moortgat_at_beweb.com> WROTE:
> Secondly, I want to know what is the best place to put
> a link, banner, button, ... in the letter: on top, in
> the middle, at the end? Anyone experience with this?

I have found that best response is to the message that
is included with the content - like in message from the
editor or summary of today's newsletter. Readers of
daily newsletter become very immune to message from
sponsors which appears in same place every day. They
simply scroll past it.

Raman Adlakha
Guesswork is old fashioned...
http://www.asltechnologies.com/essence.htm>
ASL Technologies Ltd. http://www.asltechnologies.com





Received on Sat Aug 12 2000 - 11:49:11 CDT