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Re: Opt-in email

From: Robert Day <Robert_at_rob99.demon.co.uk>
Date: Sun 13 Aug 2000 09:10:46 +0100

ANNE KWONG <outraspace_at_hotmail.com> WROTE:
> Just a few days ago, I came across a mailing list that
> was related to the service that we are providing. I
> emailed that mailing list and introduced them to our
> site and explained how our site can benefit them.
>
> Still, I got some replies complaining that my email was
> spam. Then, I had to apologize to everyone on that
> list so that I didn't damage the image of our newly
> established company.

Anne's situation is an important one to consider for
those who say that all spam is bad. Here she is with
a product or service that it sure to be of interest to
a ready-made group of individuals, yet when she
politely tells the list members of her web site, she
ends up having to apologize for her actions.

I'm afraid Anne that you have to go the long way round
to get your site noticed to the list members. Use a
signature at the bottom of your emails which includes
your web site URL and a title for it that makes it
perfectly clear what your site is all about. Then, you
have to contribute to the threads being discussed and
the more you do, assuming you contribute some good
sense to the topics, the better will become your
reputation for this subject and slowly but surely, the
members will start to spot your URL and visit your
site.

So, you might have to submit 20-30 emails to the list
to get your site noticed and for members to click to
her site. This could all have been achieved by a
single email despite it being spam. Now, where's the
saving in bandwidth there?

Robert Day
Dayco Webmasters
http://www.demon.co.uk/dayco/publish.html
Email:- Robert_at_rob99.demon.co.uk





Received on Sun Aug 13 2000 - 03:10:46 CDT


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