Re: Opt-in email

From: Adam Lasnik <alasnik_at_smilezone.com>
Date: Tue 15 Aug 2000 08:18:54 -0700

ANNE KWONG <outraspace_at_hotmail.com> WROTE:
> Anyway, other than emailing people, can anyone suggest
> other, more effective means to do online marketing?
 
TO WHICH BRAD JENSEN <brad_at_elstore.com> REPLIED:
> 1. get thick skin
> 2. don't worry about the people who have time to
> complain, they aren't anybody's customers

Absolutely wrong. Many of us who care enough about the
internet and our own personal time regularly report
spammers... but conversely give a lot of love to
ethical merchants. I spend tens of thousands of
dollars a month over the internet, and while that
doesn't make me "anybody's" customers, it sure makes
me a customer of some happy companies :-)

> 3. buy banner ads so that people only resent you a
> little, or ignore you completely

Or buy targeted banner ads through a company like
AllAdvantage (which is having trouble now, but IMHO,
deserves to survive), and know that you're putting up
your banner in front of people who have ASKED to see
your banner in exchange for payment by AllAdvantage.

> 4. buy opt-in ads so people only resent you a little,
> or ignore you completely

Again, I disagree (and I'm puzzled as to why you
persist in assuming that opt-in mail is disliked, just
because you don't like it).

I have consciously chosen to receive a bunch of opt-in
e-mail ads. I LIKE receiving ads from Netcreations
and Postmaster Direct and so on. I LIKE receiving ads
from MyPoints. I have often bought stuff from
merchants advertising in this e-mails.

Just because YOU, Brad, receive opt-in e-mail that:
1) You don't like
2) You didn't really consciously ask for
   doesn't make all opt-in e-mail evil.

> it would be interesting to be ablke to buy longtime
> list members - only people who have been on the list
> for x weeks or months,

Not really. These folks could be just too lazy to
unsubscribe.

> and/or only people who have responded to at least one ad

I think THAT, though, would be really cool.

> how about people who are on a cross-section of two
> lists?

Hmm... interesting idea. I'd have to think about that a bit.

Regards,

Adam the SmileGuy | adam@smilezone.com | http://smilezone.com/ <--VISIT :)
Humor, music, chat, pictures, free stuff, e-cards, personals, FunPolls,
contests, poetry, and much more... everything to make you smile! :-)




Received on Tue Aug 15 2000 - 10:18:54 CDT