Re: Responsible Email Marketing

From: David Saueressig <david_at_sendmoreinfo.com>
Date: Wed 16 Aug 2000 12:20:01 -0500

TERRY BRAINERD CHADWICK <tbchad_at_tbchad.com> WROTE:
> Let's discuss ways to responsibly
> conduct opt-in e-mail marketing.

How about discussing email lists superior to opt-in
email lists? I refer to lists that have been
specifically grown one member at a time. Members that
were not "bought" or "captured" by a sweepstakes offer,
ones that came willingly to receive advertisements
according to their interests. Where opt-in members
generally have a 10% click-thru-rate to an email ad,
the membership I'm writing about give a minimum of 30%
ctr. There are so few businesses that have members
like I'm talking about, but advertisers that use this
kind of list keep coming back satisfied with higher
conversions.

David

David Saueressig
Account Executive
Ph: 785-562-9981 (CST)
Fax: 785-562-2255
david_at_sendmoreinfo.com
www.sendmoreinfo.com





Received on Wed Aug 16 2000 - 12:20:01 CDT