ANNE KWONG <outraspace_at_hotmail.com> WROTE:
> Just a few days ago, I came across a mailing list that
> was related to the service that we are providing. I
> emailed that mailing list and introduced them to our
> site and explained how our site can benefit them.
>
> Still, I got some replies complaining that my email was
> spam. Then, I had to apologize to everyone on that
> list so that I didn't damage the image of our newly
> established company.
ROBERT DAY <Robert_at_rob99.demon.co.uk> WROTE:
>So, you might have to submit 20-30 emails to the list
>to get your site noticed and for members to click to
>her site. This could all have been achieved by a
>single email despite it being spam. Now, where's the
>saving in bandwidth there?
This may be a sad occurrence if newsgroups and e-mail
lists existed solely to be an advertising medium. But
they don't. They're conversations and information
exchanges. Hardly a "waste of bandwidth" if the bandwidth
serves the purpose the e-mail or newsgroup was created for.
If you can't appeal to the target audience, in a language
the target audience understands and appreciates, you
aren't doing marketing.
Frank Catalano
-------------------------------------------
Frank Catalano
Principal, Catalano Consulting
Co-author, Marketing Online for Dummies
frank_at_catalanoconsulting.com
www.catalanoconsulting.com
Received on Thu Aug 17 2000 - 22:18:17 CDT
