Re: Online Press Releases
Dear Lisa,
I work for a public relations firm that sends press
releases directly to reporters on a regular basis.
Doing the job correctly requires an investment of time.
First, you'll need to develop a customized media
database that includes all of the media outlets,
reporters and editors likely to be interested in your
news. Trade publications are often a good place to start
- the editors are generally more approachable and
interested in industry news.
Once you have your release ready, you'll want to contact
the editors and reporters individually, to "pitch" your
story. Try to speak directly with the editor or reporter,
rather than leave a voice mail message. You may have
to call several times to accomplish this. Ask whether the
reporter is on deadline before launching into your pitch.
Make sure your initial pitch takes no more than 30 seconds,
but have additional details at hand to answer questions.
Be prepared to fax or email your press release after your
call. (If you use email, include the release in the body
of the text.)
Make a follow-up call in the next couple of days to find
out whether the reporter plans to use your information.
It's also a good idea to hire a clipping service to keep
track of the publications that use your information.
For additional information on getting exposure for your
company, you might want to check out www.EmergingTechPR.com.
It's a site we created specifically to answer questions such
as yours.
Eve Gumpel
Hilary Kaye Associates, Inc.
egumpel_at_hkamarcom.com
www.hkamarcom.com -- Every company has a story. Let us tell yours.
www.EmergingTechPR.com -- A primer about public relations.
Received on Fri Aug 18 2000 - 13:48:49 CDT
