Re: Marketing advice for small design team

From: Janet Attard <attard_at_businessknowhow.com>
Date: Sat 19 Aug 2000 09:33:00 -0400

BONNIE <BJSDeborah_at_aol.com> WROTE:

> In particular I'm worried about perception regarding
> those "interruptions," because our portfolio is now
> necessarily smaller and not so impressive anymore, and
> we've just begun our website careers. I'm hesitant to
> just march in and say, "Hi, we're good, we're capable
> of high-quality work, but we've been away for awhile,
> so please hire us and give us a chance to get started
> again, get our portfolio fattened up . . . " Any
> creative ideas?


The answer here is to be positive and focus on your
strengths. Show your portfolio, don't say when it's from
- unless there's something about it that looks dated -
and don't even mention not working for a while. If asked
for dates, then give them with an explanation. I would
also not mention that you are a startup or new business
(not to clients, at least) because your experience is far,
far, from startup.

Focus on the ability of skilled designers and writers who
work to meet clients needs and have the experience to
deliver quality work on time.

Janet Attard, author
- The Home Office and Small Business Answer Book
-Business Know-How: An Operational Guide for Home-Based
and Micro-Sized Businesses With Limited Budgets
http://www.businessknowhow.com
AOL Keyword, Business Know-How





Received on Sat Aug 19 2000 - 08:33:00 CDT