Hi all,
I have recently been involved in an online campaign
where the main objective was to gain new registered
users (subscribers). In post campaign analysis, I
have worked out that it has cost my client
approximately AUD $2 per subscriber (this cost is
based on the total media spend only). It is the
first time I have done an analysis of this kind and
was interested to know if any advertising professionals
out there had worked on campaigns relative to this and
had some statistics that I could compare with my result.
Thanking you in advance,
Jane Beaven
Sinewave Interactive Pty Ltd.
Internet: www.sinewave.com.au
email: jane_at_sinewave.com.au
From nobody
From jbarrett_at_kabel.co.uk
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From: Jason Barrett <jbarrett_at_kabel.co.uk>
To: 'Online Ads' <online-ads_at_o-a.com>
Subject: Marketing to children online
Date: Mon 21 Aug 2000 09:46:59 +0100
Dear list members,
I am currently managing a design project for a
publishing company specialising in childrens books.
We are starting an on-line kids club for which we
need to capture some data, christian name, age,
email address, etc. No postal/telephone information
is being recorded. One planned feature is an on-line
birthday book where users will be wished happy
birthday, name age and town will be displayed here.
A monthly e-mail newsletter will be offered too.
This information will be for our site's use only and
will not be made available to any third parties.
I have a couple of questions. Can anybody advise me
on obtaining parental consent, in so far as to what
information can be gathered without consent and must
have parental approval?
Jason Barrett
Projects Manager
Kabel New Media Brighton
T] 01273 763506
F] 01273 763525
E] JBarrett_at_kabel.co.uk
W] www.kabel.co.uk
KABEL NEW MEDIA GROUP: Aachen -Berlin - Bonn - Brighton - Gothenburg -
Hamburg - London - Los Angeles - Malmoe - Munich - New York - Orange
County - Oslo - Stockholm - Vienna - Washington DC
Received on Mon Aug 21 2000 - 02:35:08 CDT
