More on mailing list marketing

From: Terry Brainerd Chadwick <tbchad_at_tbchad.com>
Date: Mon 21 Aug 2000 23:08:48 -0700

Jakob Nielsen, the 'Net's usability "guru" has
tackled the DOs and DON'Ts of mailing lists in
his new issue of Alertbox. Whether you agree with
everything he says or not, it's a good starting
spot for people thinking of starting or using a
mailing list for marketing, and other purposes.

He covers use, length, mailing list commands,
getting subscribers, discussion groups, spamming,
the importance of the easy unsubscribe, and
the importance of putting subscription information
in the footer of each list message. He uses his
experience with his one mailing list, Alertbox,
as a case example.

"Jakob Nielsen's Alertbox for August 20 is now
online at:
  http://www.useit.com/alertbox/20000820.html

Mailing list content must be ultra-short.
Provide separate email addresses for subscribing
and unsubscribing and include info on how to get
off in every mailing list message. Improved usability
increased subscriptions by 128% in one case study."


Terry
Terry Brainerd Chadwick InfoQuest! Information Services
mailto:tbchad@tbchad.com http://www.tbchad.com Phone: 1.503.228.4023
Strategic Research Content Development Site Evaluation, Usability &
Optimization




Received on Tue Aug 22 2000 - 01:08:48 CDT