URL or Company Name in Banner?

From: Bruce Billingsley <bruceb87_at_yahoo.com>
Date: Wed 23 Aug 2000 12:12:06 -0700 (PDT)

Is a banner more (or less) effective with the URL or
Company's name in the ad? Some of our banners (which
are some of our better designs) do not mention our URL
or company name. Personally, I usually wouldn't click
on a banner if I didn't know the site that I will be
taken to is reputable or not. Any thoughts or
statistics would be appreciated.

Bruce Billingsley



Received on Wed Aug 23 2000 - 14:12:06 CDT