Re: Public Service Ads

From: Jim Reardon <jim_at_amusive.com>
Date: Wed 23 Aug 2000 14:50:20 -0400 (EDT)

SUE MAZDA WROTE:

> For the past two weeks we have given them about
> 200,000 impressions but when I looked at the revenue
> report form them, it showes that they only paying for
> 30,000 impressions and the rest are public service
> ads (free)!

Unfortunately, no banner ad network will sell out 100%
of your inventory. I also work with the Sonar network
-- they only sell about 20% of the impressions I give
to them (despite being assured when I signed up that
they would sell 100%). The CPM is sad, as well,
after their 58% commission I'm left with around $1
CPM. Sometimes a little less.

If you want sell-out -- check out AdFlight. They offer
a minimum CPM of $1-$3 if you can generate over 100,000
impressions monthly.

Also -- one tip. If you call your DoubleClick account
manager at least 5 times, you can convince them to put
in a default banner for your site, instead of seeing
those PSAs. I have my remnant ads go to BurstMedia
(and what they can't sell goes to AdFlight).

---
 Jim Reardon <jim_at_amusive.com> 815-744-3119
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Received on Wed Aug 23 2000 - 13:50:20 CDT