At 11:11 AM -0400 8/23/00, Kelley Mitchell wrote:
>I have been asked to send out some RFP's for
>advertising services, and I have not had luck
>finding a standard format! Can anyone tell me,
>or direct me to a place where I can find out,
>how to write an RFP for advertising services?
>Thanks!
>
>
There really isn't a standard form -- nor should
there be. The best way to go about it is to ask
for everything you need and how you need it:
1. What you expect
2. How you expect it
3. What's their approach to stuff and why
4. What they charge
5. How they bill (sample service agreement)
6. What you can expect from them
7. What you can't expect from them
8. A URL/Sample kit where you can see some of
their past work
I generally break RFP processes into two phases:
1. General qualifications -- just getting to know
who and what they are
2. Actual pitch -- for those who make the final cut.
I don't ask anyone to do any work until they make
the final cut. Doesn't seem fair to ask people to
work for free, especially if they have no chance
of making the finals.
I know that's quick, but that covers the basic point.
Hope that helps.
Rob Frankel, http://www.robfrankel.com
Big Time Branding Guy and Author of "The Revenge of Brand X: How to
Build A Big Time Brand on the Web or Anywhere Else" on sale now at
http://www.revengeofbrandx.com * mailto:rob@robfrankel.com
Received on Thu Aug 24 2000 - 10:26:59 CDT
