ROI formula

From: Jonathan Elder <JonathanE_at_xtowntraffic.com>
Date: Fri 25 Aug 2000 09:50:00 -0400

Does anyone know commonly used formulas for return
on investment (ROI) or what resources have them? We
have a transportation client who just launched
a site and we would like to know how to know how
much media expenditure for print, online, email
lists, and direct mail leads to x number of
responses leads to x number of dollars per sale.
Obviously, there is no exact formula but having an
idea would help.

Thanks,

Jonathan Elder
Media Planner
CrossTownTraffic
395 Springside Drive
Fairlawn, Ohio 44333
jonathane_at_xtowntraffic.com
Phone (330) 670-8640
Fax (330) 665-4952



Received on Fri Aug 25 2000 - 08:50:00 CDT