Re: Lancaster, PA - no dot.com buses

From: Marlena Schwarz <marlena_at_sharpe-partners.com>
Date: Fri 25 Aug 2000 11:42:33 -0400

RAMON RAY <ramon_at_smallbiztechnology.com> WROTE:
> I'm sitting in the Holiday Inn hotel in Lancaster
> right now, on vacation with my family - heading back
> to NY City in a short while. I've noticed that
> unlike, NYC, there's few dot.com advertising.
> There's almost no cellular phones ringing in all the
> nooks and crannies of this small town, nary a Palm
> in sight?

Now you know *why* you didn't see any dot.com buses in
Lancaster! And most brand advertisers are still very
much married to their big TV and print budgets -- I
don't see that many traditional brands making the news
for testing wireless ads -- yet.

I agree it's surprising and a big reality check to go
to a place that's so evidently "unwired", but I'm
pretty sure most advertisers already know what you
learned on your vacation.

Cheers,

Marlena Schwarz
S H A R P E P A R T N E R S
134 Fifth Avenue, 4th Floor
NYC 10011
www.sharpe-partners.com
212.366.4123





Received on Fri Aug 25 2000 - 10:42:33 CDT