Re: URL or Company Name in Banner?

From: Sam Hendricks <sam_at_webadvantage.net>
Date: Fri 25 Aug 2000 15:18:02 -0400

BRUCE BILLINGSLEY <bruceb87_at_yahoo.com> WROTE:
> Is a banner more (or less) effective with the URL or
> Company's name in the ad? Some of our banners (which
> are some of our better designs) do not mention our URL
> or company name. Personally, I usually wouldn't click
> on a banner if I didn't know the site that I will be
> taken to is reputable or not. Any thoughts or
> statistics would be appreciated.

Hi All,

This is a topic that has been on my mind. Wouldn't it
be better to list your url (especially if your url is
TOTALLY different than the business name) in case of a
bad link? I can't count the times I've clicked and get
nothing except a page not found or similar error. If
the url is there, it gives you a little working room.
You can look at the url and go to the home page or
catch the typo and you are on your way. With the amount
of time I spend online, I'll take information over look
every time but I'm not sure that general Internet
population (those who use it for more play that work
:-D) would agree with that. I guess an important
question to ask ourselves is whether we always look at
all points of view (newbies, pros, workers and players)
when we are designing, marketing and promoting
websites.

All the best,
Sam Hendricks
Web Ad.vantage, Inc.
http://www.webadvantage.net




Received on Fri Aug 25 2000 - 14:18:02 CDT