Re: Lancaster, PA - no dot.com buses

From: C. Antonio Romero <romero_at_alumni.princeton.edu>
Date: Fri 25 Aug 2000 23:15:41 -0700

RAMON RAY <ramon_at_smallbiztechnology.com> WROTE:
> Nick Usborne recently wrote a ClickZ article about
> "fly over land", the area in the US of America
> between the big east coast and west coast cities...
> well I'm in one of those "fly over land" cities now
> and the low-tech atmosphere is amazing....

> This should be a loud wake up call to advertisers -
> before you start even thinking about a flood of
> wireless cell phone advertising, bandwidth breaking
> rich text adv or other bleeding edge advertising
> solutions, consider that there's more to America
> than New York City, NY and Los Angeles, CA - there's
> 48 other states to think about. and some people just
> live normal, low-tech lives.

Ramon,

Re: Fly-over Land-- There was an article in the
Thursday, 23 August Wall Street Journal about an
ENORMOUS publishing empire, based in and catering
entirely to the interests of people in the farm belt...
publicised entirely by word of mouth and direct mail,
and running dozens of titles with huge circulations
(i.e. millions of readers, HUGELY profitable, and, to
my horror carrying no ads)... and all this happens off
the radar of people on the coasts. If I had access to
the WSJ online, I'd post an excerpt from the piece...
can anyone get it?

I mention this mostly as a sign of just how
off-the-radar the culture of fly-over-land is for most
of us on the coast. We may sneer at it or even ignore
it, but there's huge markets there, seeming mostly
untapped.

If the Wal-Marts of this world eventually blow the rest
of the online business world off the map, it'll be
because they have an ongoing relationship with fly-over
land, and know how to talk to those people.

One other thing: If you spend enough time doing things
like online gaming and chat, you discover that a fair
number of fly-over people are in fact on line... just
not as consumed by it as we are.

-Antonio Romero
Webmaster, culturekiosque.com
http://www.culturekiosque.com/ --
Worldwide culture, European taste





Received on Sat Aug 26 2000 - 01:15:41 CDT