Re: Is it spam?

From: Kenny Knowles <kknowles_at_sc.rr.com>
Date: Tue 29 Aug 2000 22:50:02 -0400

CHRIS YEADELL <chris_at_mymovies.net> WROTE:
> However I contacted a company today via email to see
> if they would be interested in advertising on our site.
> They offer a Broadband connectivity service. (something
> that our audience would be highly interested in as we
> are pioneers in broadband content in the UK.) I wrote a
> very personalised one off email to the guy concerned
> yet I received a rather abusive reply telling me where
> I could go shove my spam!

No one, not even those of us who do it as part of our
jobs, likes to be contacted about spending money
without first expressing an interest in the product.
For B2B, a better position for the first contact,if you
have the time,is to inquire about their product. This
starts the conversation and gets them talking about
their favorite subject: themselves. After this
introduction, you could share with them that you have
an audience that would be interested in their product.
If they are receptive they will ask for more info. If
they are not, you can then make a decision on sending
an outright sales proposition. I have found this to
open more doors than the standard unsolicited contact.

Kenny Knowles





Received on Tue Aug 29 2000 - 21:50:02 CDT