Re: Is it spam?

From: Ilona Jerabek <ilona_at_queendom.com>
Date: Thu 31 Aug 2000 12:52:39 -0400

KENNY KNOWLES <kknowles_at_sc.rr.com> WROTE:
> No one, not even those of us who do it as part of our
> jobs, likes to be contacted about spending money
> without first expressing an interest in the product.
> For B2B, a better position for the first contact,if you
> have the time,is to inquire about their product. This
> starts the conversation and gets them talking about
> their favorite subject: themselves. After this
> introduction, you could share with them that you have
> an audience that would be interested in their product.
> If they are receptive they will ask for more info. If
> they are not, you can then make a decision on sending
> an outright sales proposition. I have found this to
> open more doors than the standard unsolicited contact.

I must say that this approach irritates me much more
than when someone offers me their service in an
e-mail. First of all, I see it as a deception or
manipulation. If you want me to review your service,
say so. In that case, I prefer to get an e-mail, even
unsolicited, that outlines the suitability of the
service for us. Secondly, my time is precious and I
want to get down to business, not to idly talk about
our product to someone who is not interested in it and
is going to use it to pitch their own stuff.

As for unsolicited impersonal mass mail, I delete it
without reading and in many cases, without opening it
(when I can tell by the subject field). But I take
absolutely no offense when I get a personalized offer,
even if I am not interested in it. I may file the
e-mail and refer to it if and when I need it.

Ilona
Queendom.com
Take a test, learn about yourself and grow at
http://queendom.com/




Received on Thu Aug 31 2000 - 11:52:39 CDT