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Re: Escrow Account Avoids Fraud in Getting Marketing Results

From: Stuart Hochwert <shochwert_at_myfree.com>
Date: Thu 31 Aug 2000 11:46:39 -0500

BROOKE SAUNDERS <brookesaunders_at_hotmail.com> WROTE:
> An escrow is set up to ensure performance of an
> agreement between two parties, usually used in real
> estate. My belief is that it can be used for
> advertising.

There are third party firms that act as intermediaries
currently. These firms include LinkShare, BeFree and
CommissionJunction. They handle tracking, stats and
payment for companies including Dell Computer, Barnes &
Noble, American Express and our firm. Most affiliates
seem to be reasonably satisfied with this arrangement,
precluding the need for an alternative escrow
relationship.

Stuart Hochwert, shochwert_at_myfree.com
MyFree.com, Inc.
3400 Dundee Road, Suite 236
Northbrook, IL 60062
847-205-9320 Main 847-205-9340 Fax
249th Busiest Web Property (PC Data Online, 07/00)
Over 2,500,000 opt-in newsletter subscribers www.myfree.com





Received on Thu Aug 31 2000 - 11:46:39 CDT


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