Re: Banners vs. Performance Ads

From: Nick Baucom <LUCKEUN_at_aol.com>
Date: Thu 07 Sep 2000 11:34:57 -0500

HANNES SJOBLAD <hannes_at_zeppelink.com> WROTE:
> At present we are running CPM banner and button ads on
> our content pages which work quite well, but we are
> considering replacing those with affiliate programs
> that would, indeed, be better targeted to our audience.
> The question is: will this increase our income?

Mr. Hannes Sjoblad,

I just wanted to let you know it would probably be best
if you kept with the advertising on the CPM level.

The average (468x80) banner sells b/w twenty and thirty
dollars while the average click-through is only a few
pennies. The affiliate program translates into about
$3CPM.

A good bet for you would be to concentrate on growing
your traffic and outsourcing your ad sales to another
company such as Engage.com, doubleclick.com, or
burstmedia.com.

Good lucky with your business.

Signed,

Nick Baucom
CEO
Novel Companion.com
http://www.novelcompanion.com





Received on Thu Sep 07 2000 - 11:34:57 CDT