Re: Banners vs. Performance Ads

From: Stuart Hochwert <shochwert_at_myfree.com>
Date: Thu 07 Sep 2000 13:32:41 -0500

HANNES SJOBLAD <hannes_at_zeppelink.com> WROTE:
> At present we are running CPM banner and button ads on
> our content pages which work quite well, but we are
> considering replacing those with affiliate programs
> that would, indeed, be better targeted to our audience.
> The question is: will this increase our income?

We serve over 7 million banner impressions per month.
About 20% is CPM, the balance is CPA/CPC based from
private deals and affiliate arrangements. Generally,
the CPA/CPC deals bring us about $3 - $15/M. Our paid
CPM rate is $10/M but we are not able to sell out 100%.
Firms like Flycast, Burst, etc seem to net out at about
$1 - $2/M to us, thus our affiliate arrangements are
better - for us.

Targeting programs tro your audience will make a HUGE
impact. That is, the right offer, banner and web site
can do awesome. We have even had affiliate
arrangements yield more than $30/M for us with the
right combination discussed.

Stuart Hochwert, shochwert_at_myfree.com
MyFree.com, Inc.
3400 Dundee Road, Suite 236
Northbrook, IL 60062
847-205-9320 Main 847-205-9340 Fax
249th Busiest Web Property (PC Data Online, 07/00)
www.myfree.com





Received on Thu Sep 07 2000 - 13:32:41 CDT