Google
 

Re: Banners vs. Performance Ads

From: Stuart Hochwert <shochwert_at_myfree.com>
Date: Thu 07 Sep 2000 13:32:41 -0500

HANNES SJOBLAD <hannes_at_zeppelink.com> WROTE:
> At present we are running CPM banner and button ads on
> our content pages which work quite well, but we are
> considering replacing those with affiliate programs
> that would, indeed, be better targeted to our audience.
> The question is: will this increase our income?

We serve over 7 million banner impressions per month.
About 20% is CPM, the balance is CPA/CPC based from
private deals and affiliate arrangements. Generally,
the CPA/CPC deals bring us about $3 - $15/M. Our paid
CPM rate is $10/M but we are not able to sell out 100%.
Firms like Flycast, Burst, etc seem to net out at about
$1 - $2/M to us, thus our affiliate arrangements are
better - for us.

Targeting programs tro your audience will make a HUGE
impact. That is, the right offer, banner and web site
can do awesome. We have even had affiliate
arrangements yield more than $30/M for us with the
right combination discussed.

Stuart Hochwert, shochwert_at_myfree.com
MyFree.com, Inc.
3400 Dundee Road, Suite 236
Northbrook, IL 60062
847-205-9320 Main 847-205-9340 Fax
249th Busiest Web Property (PC Data Online, 07/00)
www.myfree.com





Received on Thu Sep 07 2000 - 13:32:41 CDT


HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.

 


Online Advertising Industry Leaders:

Local SEO with Video
Houston SEO
Houston Web Design

Add your company...

Local SEO with Video
 



 


 
Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

 
2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
 
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.