Re: Automatic redirects on doorway pages?

From: John Walker <jcfwalker_at_home.com>
Date: Wed 13 Sep 2000 13:58:50 -0500

MICHAEL MARTINEZ <Michael_at_xenite.org> WROTE:
> 1) Develop content-rich pages which double as
> doorways... fast-loading graphics... critical,
> hype-free information.

This is excellent advice -- I am amazed by the number
of beautifully designed but slow and virtually empty
pages set as the index page for commercial (especially
retail) Web sites. Some afterthought keywords may have
been coded in by the Web Admin, but some search spiders
ignore metatags, so these sites are virtually
invisible.

> Many business people balk at the idea of exchanging
> links with their competitors, and by doing so they
> shoot themselves in the foot.

True. I knew a Senior VP Marketing who refused to
allow any outbound links on his company site -- a
health information service! Incredibly easy to offer
non-competitive resource links on such sites. No
surprise that he did not get a lot of inbound links --
or traffic.

Lots of good information Michael. Thanks!

Regards,
John Walker
Boulder, Colorado USA





Received on Wed Sep 13 2000 - 13:58:50 CDT