Re: Newspapers are doomed?

From: Gabriel Zappia <gabrielz_at_linkme.com>
Date: Thu 14 Sep 2000 16:58:44 -0500

MARGARITA <b_o_n_a_at_hotmail.com> WROTE:
> Hi, I've beed doing a research on Internet vs.
> newspaper advertising recently and I got a feeling that
> the world is not big enough for both of them. To quote
> Ted Turner from Time Warner: "I wouldn't want to be in
> the newspaper business. I think the Internet is going
> to eat them first" (Fortune, Jan 10,2000)

I also used to think that, but no longer. Newspapers
are simply becoming "content providers." Realize that
every article they publish becomes a web page, their
entire site is pretty much on-topic for their local
community, and they have substantial muscle in their
local market which can be translated into local web
traffic. (Not very efficiently, but they have a lot of
muscle.)

I'm not saying that they're home free, but I wouldn't
mind being in their position. In my experience
newspapers are leaning very heavily on their surplus of
content but they are neglecting basic internet
marketing, such as link exchanges and search engine
optimization. If they don't fix that they won't be
around to correct the mistake. But if they make it,
and plan ahead, they'll be very well positioned when
the web merges with television.

Gabriel Zappia, President
Internet Marketing for Internet Business, Inc.
(207) 774-5459
http://www.LinkMe.com Traffic Exchange Program
http://www.WebZen.com Internet Marketing Consultations





Received on Thu Sep 14 2000 - 16:58:44 CDT