Re: How to promote an affiliate program

From: Adrian Cooper <adrian_at_cooper.net>
Date: Fri 15 Sep 2000 12:00:18 -0500

JP SAUVE <jp_at_scorelarge.com> WROTE:
> We just launched an affiliate program for our site
> Prize-O-Matic.com at Commission Junction. At first we
> received a flood of traffic, but that's slowing down
> and now we're looking for sites to promote the program.
>
> Does anyone have a list of affiliate program
> directories or recommendations on promoting an
> affiliate program?

As a publisher I would like to add that "pay per
visitor" schemes are infinitely more attractive to
publishers than "pay by commissions", and will achieve
a more consistent long term result.

The rationale is simple - I can send visitors to a
merchants site, but I have absolutely no influence over
what the visitor does once there - that is the the
responsibility of the merchant entirely. So we
publishers should be rewarded based on what we have
achieved for the merchant - sending the potential
customer - what happens then is beyond our control and
down to the merchant.

Any site who does not offer "pay per visitor" to me at
least has not got the courage of their convictions to
the extent that they can translate visitors to sales.

Adrian Cooper.





Received on Fri Sep 15 2000 - 12:00:18 CDT