Re: Newspapers are doomed?

From: Adrian Cooper <adrian_at_cooper.net>
Date: Fri 15 Sep 2000 14:26:23 -0500

MARGARITA <b_o_n_a_at_hotmail.com> WROTE:
> Hi, I've beed doing a research on Internet vs.
> newspaper advertising recently and I got a feeling that
> the world is not big enough for both of them. To quote
> Ted Turner from Time Warner: "I wouldn't want to be in
> the newspaper business. I think the Internet is going
> to eat them first" (Fortune, Jan 10,2000)

I believe the crunch point for news and many other
"traditional hard media", will be the convergence of
the Internet and Television. Newspapers etc. are
convenient to read whenever and wherever required,
whereas right now, most people will not switch on their
PC just to read the same thing online. However - the
average family does spend a significant amount of time
watching the box, which is a normal part of familiy
life in most households. When reading newspapers,
managing email is as easy on the TV set with a cordless
keyboard/mouse as it is currently on a PC, then I
believe that will be absolutely pivotal the future of
hard media.

Adrian Cooper.





Received on Fri Sep 15 2000 - 14:26:23 CDT