Re: Respectable Click-through Rate?

From: John Hesch <john_at_mormonfind.com>
Date: Tue 19 Sep 2000 10:47:08 -0500

DARCY ELLIOTT <elliottdp_at_home.com> WROTE:
> I'm wondering what people consider a respectable
> click-through rate?

Hello Darcy,

I recently saw a study that said .59% is the average
click-thru on the Internet for banner ads.
Unfortunately, I can't find the source right now.

IMO, and from what I have read, 1 - 2% click through is
excellent. We typically get a .8 - 1.4% on our
websites. Of course a lot has to do with the quality of
the banner and if the product or service advertised is
related to the theme of your website.

Hope this helps,

Best regards,
 John Hesch (john_at_ldsteach.com)
 http://www.ldsteach.com
 http://www.mormonfind.com
 MSN Messenger @ jhesch_at_infowest.com





Received on Tue Sep 19 2000 - 10:47:08 CDT