Re: Respectable Click-through Rate?

From: Carlos Pelay <cpelay_at_yupi.com>
Date: Fri 22 Sep 2000 14:37:44 -0500

DARCY ELLIOTT <elliottdp_at_home.com> WROTE:
> I'm wondering what people consider a respectable
> click-through rate?

Nielsen Netratings publishes estimates of click-through
rates from its panels on a weekly basis. The latest
(week ending 9/10) CTR from its at-home panel was 0.31%
and 0.2% for its at-home panel.

The URL is : http://63.140.238.20/weekly.asp

- Carlos Pelay
  Market Research Manager
  Yupi Internet, Inc.
  cpelay_at_yupi.com





Received on Fri Sep 22 2000 - 14:37:44 CDT