Re: Delivering streaming content in email

From: Marcia Yudkin <marcia_at_clickz.com>
Date: Fri 22 Sep 2000 15:08:05 -0500

MARK BISHOP <mbishop_at_meandaur.com> WROTE:
> I am finding that most optin email marketing
> companies do not allow for streaming content
> into their email campaigns.

Does anyone on this list know of a company that I can
work with that would allow the deliverance of streaming
email?

Mark, I'm afraid you are asking the wrong question.
There is a reason why email marketing companies don't
"allow" streaming media. Many email recipients don't
want to receive HTML or "rich" email; others cannot
receive or read it. Since email companies do not
usually have their lists segregated in terms of "I want
rich email" and "I don't," they can't afford to
alienate those on their opt-in lists.

The more important question is, do recipients want what
you want to give them? Next question: how do I find
the lists that have preselected people who want
streaming email? It's ONLY that group that you should
be sending to.

Marcia Yudkin
Author, Six Steps to Free Publicity and eight other books
http://www.yudkin.com/marketing.htm
ClickZ Forum Moderator - www.clickzforum.com





Received on Fri Sep 22 2000 - 15:08:05 CDT