Re: software: ad manager

From: Jennifer Greenfield <jgreenfi_at_aapt.org>
Date: Fri 22 Sep 2000 15:17:12 -0500

H.P. SCHMIDLIN <haempe_at_bluemail.ch> WROTE:
> We are a small site having our relaunch in a few weeks.
> We also like to begin to sell adspace. Do you have any
> articles or recommendations which ad manager-software
> we should use for banners on our site. Is there also a
> software existing which manages our textads
> (affiliate-ads) on our Email-Newsletter?

Hi H.P. and all!

I work for a small association (11,000 members), and
our website gets 5,000-10,000 visits a day. When we
decided to launch banner advertising a couple months
ago, I did a lot of research (including taking the
advice of those on this list!) and decided to purchase
Ban Man Pro. So far we have no complaints, although we
recognize that for under $600 we can't expect a lot of
bells and whistles. The software does provide enough
tracking information that I can sell ads for the site
and promise advertisers some method of tracking their
success. However, I have not yet tested the software
fully; we are still only rotating house ads so I have
yet to get actual feedback from advertisers.

We have had occasion to enlist help from the technical
support people (had some trouble getting the software
to work with our setup at first), and they were
responsive. You can check out their site at
www.banmanpro.com.

I encourage you to search the archives of this list for
further information about what's out there. There has
been a lot of very helpful discussion, and many
mentions of websites. You might want to check out
these two websites also. I have found them to be
fairly informative:

1) www.adbility.com (Click on Ad Serving, then read
   about Free and Priced options)

2) www.webdevelopersjournal.com/software/ad_packages_1.html
   (a review of the major packages out there)

Good luck with your software search and your relaunch!

--Jennifer

Jennifer C. Greenfield
Publications Manager/Advertising Coordinator
American Association of Physics Teachers
*Visit www.psrc-online.org for the latest in physics education news,
classroom techniques, jobs and more!*

------------------
MODERATOR'S NOTE:
The link to the Online Ads archive is
http://maggie.tenagra.com/scripts/lyris.pl?visit=online-ads .
I'm glad that Jennifer found the information helpful.

Donna Stryk
Moderator





Received on Fri Sep 22 2000 - 15:17:12 CDT