Re: Respectable Click-through Rate? - Targetting

From: Myriam Warson <myriam_at_expataccess.com>
Date: Tue 26 Sep 2000 19:56:51 -0500

DARCY ELLIOTT <elliottdp_at_home.com> WROTE:
> I'm wondering what people consider a respectable
> click-through rate?

TO WHICH CARLOS PELAY <cpelay_at_yupi.com> REPLIED:
> Nielsen Netratings publishes estimates of click-through
> rates from its panels on a weekly basis. The latest
> (week ending 9/10) CTR from its at-home panel was 0.31%
> and 0.2% for its at-home panel.

I think it is also important to talk about clickthrough
rates on targetted sites.

Our site is targetted to a very particular group of
visitors and click through rates range from 0.8 % to
3%. Our Volvo ads did even better! The products
advertised on our banners are interesting to our
visitors because they need them at that time in their
life. Targetting is a subject which is never mentioned
on those reports.

Sincerely,

Myriam Warson
www.ExpatAccess.com
www.ReloGlobal.com
www.ExpatBoards.com
Expatriation Made e-Easy!
+32 54 41 30 06





Received on Tue Sep 26 2000 - 19:56:51 CDT