Re: Streaming Content into Emails

From: Jay Stevens <jay_at_radicalmail.com>
Date: Wed 27 Sep 2000 21:33:28 -0500

The leading email marketing companies not only "allow"
streaming media but actively resell the technology to
their clients interesting in adding audio and video
functionality to their email deployments. Both YesMail
and 24/7 Media (on the acquisition front) offer
RadicalMail to their customers as does MessageMedia,
ClickAction, L90, Digital Impact and Bigfoot
Interactive. While it's important to keep the end user
experience in mind, use of rich and streaming media can
be a powerful means of improving response rates and
increasing email "stickiness." It's also important to
maintain the permission mantra, designing creative and
utilizing technologies that give users the option of
receiving the rich media, Users shouldn't be forced to
download large files up front or go through extra
steps, like opening a media player, to receive
marketing messages. If you're interested in using in
incorporating streaming media into your next email
deployment, contact one of the email service bureaus
listed above,

Jay Stevens
Director of Marketing
Radical Communication
http://www.radicalmail.com
p: 310-578-0208
e: jay_at_radicalmail.com
c: 310-717-8694





Received on Wed Sep 27 2000 - 21:33:28 CDT