Re: Ad serving discrepancies

From: Karen Dillon <karen_at_kidsource.com>
Date: Thu 28 Sep 2000 16:27:33 -0500

JEFF LONDON <jlondon_at_enn.com> WROTE:
> DART impression numbers are consistently
> coming in at around 60% of what WebTrends
> indicates we should be serving.

We've run numerous campaigns through DART at
Doubleclick. Most are running about 85% of our
numbers. But sometimes DART is WAY off. For one
campaign, they said we served 10 times what we
actually did.

I've worked with their tech support on these but never
have gotten clear answers as to what is going on. It's
been very frustrating.

We use them because they are specified by the agencies
that sell the ads.

We found that DART 'goes down', 'gets very busy' and
just doesn't respond. When this happens I call the
client immediately and let them know what is going on.
The tech support at Doubleclick is variable - sometimes
they respond and sometimes they don't.

If anyone has ideas on how to deal with this, I'd
appreciate it. (and going to a different company is
typically not the answer that is acceptable to the ad
agencies)

Karen Dillon
President
KidSource OnLine
Karen_at_kidsource.com





Received on Thu Sep 28 2000 - 16:27:33 CDT