Online marketing for a celebrity

From: Ian Leicht <onlineadvertising_at_thecampus.com>
Date: Fri 29 Sep 2000 14:38:23 -0500

The company I work for is building an online company
for a high profile celebrity. I think it is fairly safe
to assume that her name is a common search term.

What steps would you recommend to "assure" that the
official site is the one that appears at the (or near
the) top of search engine results and portal listings.

While we are not launching the company with
"hername.com", I have noticed that "hername.com" is
already registered and is a redirect to some celebrity
oriented site. Is it safe to assume that this is a
violation of trademark?





Received on Fri Sep 29 2000 - 14:38:23 CDT