Re: Newspapers are doomed?

From: Sam Hendricks <sam_at_webadvantage.net>
Date: Fri 29 Sep 2000 15:38:20 -0500

HAVAH HOPE <havah_at_aperfectdealer.com> WROTE:
> Dear Jim,
>
> I saw this on the online ads list and I am interested
> in how you preface this request for information so that
> (1) you get the information and (2) you do not offend
> your former subscribers. Are you sending the survey
> with a letter saying we have unsubscribed you but
> please tell us what we can do etc, etc or is it a
> seperate letter?

Hi Havah,

I thought I would reply to your post also. This is the
e-mail that we send to our unsubscribers
w/personalization:

     We received your request to be removed from our
     weekly newsletter "Web Ad.vantage's Marketing
     Tip List."
 
     Your name has been successfully removed. We were
     wondering if you would take a few minutes to let
     us know why you requested to be removed or if you
     have any feedback we could use to improve our
     newsletter.
 
     If at anytime you'd like to re-subscribe we'd be
     glad to have you back.

This works well for us. We get many responses to this
including a job change where the subscribers e-mail
address is changing and people going on vacation who
plan to re-subscribe when they return. We even get the
ones who tell us that they subscribed and realized that
it wasn't the information they were looking for (ours
is marketing a web site more than designing a web
site). In this case they are not saying that something
is wrong with our newsletter just that it's not what
they were looking for. We in turn always send a follow
up thanking them for their feedback.

The only people who seem to get annoyed w/us are the
folks who try to unsubscribe from the list using a
different e-mail account than the one they signed up
with. It usually takes several e-mails before we can
finally get them off and we don't bother sending the
feedback request because I'm sure they have had enough
of our e-mails by then! <g>

All the best,
Sam Hendricks
Web Ad.vantage, Inc.
Subscribe to our free weekly marketing tips at
mailto:marketing_at_webadvantage.net?subject=Subscribe-SH





Received on Fri Sep 29 2000 - 15:38:20 CDT